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Reflections from Milan, Italy: EuroCucina 2016

Will Oostendorp, VP of Sales of EuroAmerica Distributors, the sister distribution company of EuroAmerica Design recently attended the bi-annual EuroCucina in Milan, Italy. 

I recently had the opportunity to attend EuroCucina, the largest international home furnishing fair held in Milan every two years.  With 24 exhibition halls, the fairgrounds in Milan are a flurry of excitement, showcasing the latest trends in kitchens, baths, home furnishings and lighting.

With four of our vendors displaying at the fair, many of the companies present prototypes of new products they may bring to market based on the feedback they receive during the show. Attending EuroCucina is essential to our distribution and retail businesses, to understand the latest trends and connect with leading designers in the industry. 

Here are some show highlights that you will begin to see in the EuroAmerica Design showroom in the coming months:

VAL DESIGN (Italy) - KITCHENS

Product Introductions: We can look forward to the Forty Five model which features a cement finish on the doors and countertop and the new Soho model that incorporates an open shelving system with traditional cabinets   

Product favorite: Corner tall cabinet that opens from both sides allowing increased access and storage solutions

Appliance integration: Val Design partnered with the Italian stainless steel fabricator Barazza to feature two different countertops that incorporate gas cook tops and sinks that are fully integrated as one piece

Color: White, grey and taupe colors were very popular along with a lot of walnut veneers or similar colors in wood

Pocket doors: The Europeans are hiding their ovens and other appliances behind pocket doors. It is not permitted in the US to have an appliance such as an oven behind a door, due to fire codes.  Having said that, there are many ways to use them in creative ways to create unique solutions for various areas of the kitchen

Christian Pusca, Contract and Kitchen Sales Division of A.L.F. Will Oostendorp, VP of Sales for EuroAmerica Distributors.  Chiara Dal Mas, Senior Showroom Designer for Val Design Cucine and Bob Bouwens, EuroAmerica Design.

Christian Pusca, Contract and Kitchen Sales Division of A.L.F. Will Oostendorp, VP of Sales for EuroAmerica Distributors.  Chiara Dal Mas, Senior Showroom Designer for Val Design Cucine and Bob Bouwens, EuroAmerica Design.

Giovanni Zanin, Export Manager, Val Design Cucine and Maria Cristina Piovesana, CEO, Val Design Cucine. 

Giovanni Zanin, Export Manager, Val Design Cucine and Maria Cristina Piovesana, CEO, Val Design Cucine. 


BERLONI CUCINA (Italy) - KITCHENS

Product Introductions: Loft series, which features a new integrated pull in the door and new finishes to B Volume, a new series that increases the depth of the base, allowing for more storage space.  B Project has now been introduced for multi-unit projects at a lower price point, but with the same finish options as the standard Berloni line.          

Left to right :  Roberto Berloni (Berloni), Bob Bouwens (EuroAmerica Design) and Andrea Ceccarelli (Berloni)

Left to right :  Roberto Berloni (Berloni), Bob Bouwens (EuroAmerica Design) and Andrea Ceccarelli (Berloni)

The Loft Series

The Loft Series


CERASA (Italy) - BATHROOMS

Product Introductions: Urban Play has a more industrial look combining metal supports with a variety of new finishes.  Minimal Play consists of clean cut lines with balanced geometric shapes.  Whereas Decor Play, is a more romantic version made over with more modern styling.  Free is synonymous with expressing freedom with high design qualities.

2016 Product Debut: Moon is the definition of cutting-edge design. The Moon collection is structured to, “revolutionize the bathroom world.” Its mix of soft and hard edges, create an alluring visual balance. The combination of vanities and mirrors use positive and negative shapes to form the illusion of infinite space.

Laminates: Four new high pressure water proof laminates in the Play, Joy and Ryo series match the countertop to the doors of the vanity as well as the shower walls and the floor plans. 

Giulio Botteon, Export Manager for Cerasa.  Magali Zarpellon and Roberto Riboldi owners of Cerasa. 

Giulio Botteon, Export Manager for Cerasa.  Magali Zarpellon and Roberto Riboldi owners of Cerasa. 

Moon Series

Moon Series


HULSTA (Germany) – Wardrobes + Furniture

Product Introductions: Nuria offers a more colorful option for wall units with 18 standard lacquer finishes and the ability to use any color that lets you use your imagination to create individual solutions.   

Area is a new room system that leaves nothing to be desired.  Lit shelves, elegant wood veneers, rich fabric covered wall panels create an inviting atmosphere.  The dressing room can be fitted to suit individual needs and desires, with additional elements such as shirt divider compartments, watch winders, a jewelry box and a dressing table with a lit mirror and a new island configuration.

Scopia wall unit

Scopia wall unit


ARTE DI MURANO (Italy) - LIGHTING

Once again Arte Di Murano showed off their beautiful craftsmanship with jaw dropping chandeliers and new spotlight introductions that give our customers unique, one of a kind, lighting solutions.